Once upon a time, there was granny Gemma. She lived upon the hills of “Alta Langa”, on the border between Piedmont and Liguria, where the mountains greet the sea; an enchanting place full of history. 

Granny Gemma deeply loved her land, its colours and its perfumes. She lived in the countryside, immersed in nature, of which she knew rhythms and secrets, because from it she took everything she needed: food, work and essences. And then there was her precious hazelnut oil, which she prepared with care and love every year, and kept jealously closed in a cabinet near the toilet. In our imagination as girls, the content of that cabinet was magical and precious, especially her hazelnut oil. Granny Gemma used it for everything: as a dressing instead of olive oil, as a "natural medicine", when we were not feeling good, and of course as a cosmetic. In particular, on Sundays, she loved to open his precious cabinet and take care of herself: she cleaned her face with hazelnut oil, dabbing lavender’s or rose’s hydrosol on her skin, and then she immersed herself in her fragrant essences.

We, as children, have always called her "Nua" Gemma and, still today, we like to remember her like that.

This precious ritual has remained in our minds and, over the years, has become part of us. The value of Beauty as a gesture of love and self-care inspires our choices, giving us the courage to put first what is most important to us.

Today the dream of reliving this ancient beauty ritual has come true with NUAGEMMA, our line of products for beauty and wellness, absolutely natural and organic, with a showroom in the province of Cuneo, where this Beauty was born, between the hills of Sale San Giovanni and Paroldo. Our products contain hydrosols, essential oils with an intense perfume and strong functional actions and our "magic" ingredient: hazelnut oil. 

As Nua Gemma has taught us, in our work we have combined the love for the earth and its scents with the love and care of ourselves.